Week 1: Understanding Google and Your Current Brand Identity on Google

• What do I need to know about Google before I get started?
• What are the 5 things you always need to be telling Google?
• What does your name, logo, and tagline tell Google about you?
• Is your brand identifiable by Google on your GBP Panel and Website?
• What is your “Brand Map,” and how will you use it over the next 6 weeks?

Week 2: Who is Your Ideal Client and Competitors

• You will develop your first client avatars (who is your ideal client).
• Learn the journey they take through Google to get to you.
• Develop SEO around your avatar.

Week 3: Imaging Your Business for Google & Understanding Your Competition

• Learn about the importance of imaging your business for Google.
• Evaluate your business on Google for this.
• Learn the secrets of how to use images to grow your brand on Google.
• Understanding your competition to grow your marketing.

Week 4: Time to Tell Google What You Do

• What is the difference between a product and a service to Google?
• How to go about developing your products and services.
• The importance of Q&A and some secrets to make this simple.
• The Secret to writing your About Us statement for your GBP panel 

Week 5: Let’s Start Repositioning Your Brand on Google

• Time to go section by section of your Google Business Profile
  • Understand the GBP Dashboard while cleaning it up.
  • How to build our services, Products, and Q&A.
  • Reviews – You get so many juicy tidbits.
  • What is posting on your GBP Panel, and how do you do it the right way?

Week 6: It’s Website Week and more