Understanding Your Brand Identity for Google

This consist of 6 classes running 3:30PM to 5:00pm est. on the same day of the week. You will have homework each week to complete that will take you 30 minutes to several hours. Upcoming start dates are listed below.

Week 1: Understanding Google and Your Current Brand Identity on Google

  • What do I need to know about Google before I get started?
  • What are the 5 things you always need to be telling Google?
  • What does your name, logo, and tagline tell Google about you?
  • Is your brand identifiable by Google on your GBP Panel and Website?
  • What is your “Brand Map,” and how will you use it over the next 6 weeks?

Week 2: Who is Your Ideal Client and Competitors

  • You will develop your first client avatars (who is your ideal client).
  • Learn the journey they take through Google to get to you.
  • Develop SEO around your avatar.

Week 3: Imaging Your Business for Google & Understanding Your Competition

  • Learn about the importance of imaging your business for Google.
  • Evaluate your business on Google for this.
  • Learn the secrets of how to use images to grow your brand on Google.
  • Understanding your competition to grow your marketing.

Week 4: Time to Tell Google What You Do

  • What is the difference between a product and a service to Google?
  • How to go about developing your products and services.
  • The importance of Q&A and some secrets to make this simple.
  • The Secret to writing your About Us statement for your GBP panel 

Week 5: Let’s Start Repositioning Your Brand on Google

  • Time to go section by section of your Google Business Profile
    • Understand the GBP Dashboard while cleaning it up.
    • How to build our services, Products, and Q&A.
    • Reviews – You get so many juicy tidbits.
    • What is posting on your GBP Panel, and how do you do it the right way?

Week 6: It’s Website Week and more 

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Through this, you will understand your business's brand identity on Google, define your ideal client, and discover their journey through AI to get to you. We will educate you on Google's current algorithm and how to incorporate this into all aspects of your marketing.
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1032 Madison Ave
Covington, KY 41011